A lot of marketers have all sorts of wrong ideas about social media marketing. Some think that you only need to post viral content to get tons of traffic overnight.
They actually believe that if you are able to pump that much traffic to your target website, a large chunk of those people will buy whatever it is that you are selling.
There is an assumption that social traffic, regardless of which platform it comes from and regardless of how you qualify that traffic, converts to sales readily.
Sadly, none of these assumptions are true. "Welcome to the club!"
Effective social media marketing can be reduced to one metaphor, so master this metaphor and you'll probably make money on autopilot with social media traffic.
Learn2Media is primarily the creator of the Books and Course resources at this website.