Course description

Social media sites have redefined the concept of globalization, which was the 'in' word a few decades ago for large corporations.

Unfortunately for the latter, the current globalization concept has allowed businesses of all sizes to tap the benefits of being present in a wide number of markets. 

This is because the internet has become a business channel that is practically free and companies are no longer required to make massive investments in building an offline, local presence in whichever market they choose to expand into. 

In fact, why expand into a single geographical market, when one can access the world with a few clicks of the mouse?

What will I learn?

• Learn why customers come first.
• Don’t overdo it.
• You must stay on topic and regularly update.
• Brand yourself as an authority with personality.
• Feedback is critical to your success.

Frequently asked questions